European Commission’s Communication Revolution: New Scoop!
Euractiv reported it first: they got their hands on a leaked letter from Commissioner Reding to President Barroso, outlining her “Communication Revolution”. But the Brussels Jungle dug further and discovered this letter was merely the tip of the iceberg, as much more ambitious plans are in the making.
Forget about Citzalia and the European Parliament’s attempt at doing a Second Life re-enactement: the European Commission is going for the cartoon approach. And not just any cartoon: Reding’s team have been beaverishly working in secret for the past eight months at creating a European version of ‘Dora the Explorer‘. The main characters: Redi, a blond-haired spontaneous girl that alternates saying repetitive sentences in French and Letzeburger, with the occasional help of José, her handsome and hands on cousin, who can speak to all sorts of animals and sings along in English and Portuguese. Redi and José’s adventures lead them to meet on a regular basis Jerzy the hawk, Nico the panther and Angie the grumbling brown bear, whilst visiting exotic places such as the Brandenburg Gate (‘Open the Gates’, says Redi, and an entire concrete wall explodes), the Kirchberg Center (‘Kirschen, Kirschen, yumi’ chants Redi) and the Eiffel Tower (oddly referred to as ‘the steel pyramid’ by an ecstatic José) . But sometimes these fun adventures are threatened by Cameron the Fox, who likes to tell his pack to say ‘No! No! No!’ to José and Redi, to their great frustration (but spectators get to shout ‘Yes! Yes! Yes’ in response, under the joint encouragements of Redi and José).
As the screenshot below shows, the drawing of the first episodes is still very close to the originals of Dora, but it seems that as soon as the College of Commissioners gives its approval, more original characters will be drawn. Our sources tell us the screening of a pilote episode is scheduled this evening, just after the College’s meeting. Supplies of Coke Zero and popcorn have been especially ordered for the occasion and delivered at 4 am this morning at the side entrance of the Berlaymont.
Leaked screenshot
It seems the only point of dissent within Reding’s team is: should the monkey stay, and if so, how should it be called? In any case, BJ reporters have been told that Martin has already been excluded from the list of possible names.
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The Brussels Jungle
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Dear Lino Nashorn,
By the time the drawings have been coordinated between the Commission DGs, further processed between the Commissioners’ cabinets and finally discussed between concerned Commissioners (all), they will resemble a horse drawn by a committee = a camel.
If I understand correctly, only character left with the gift of speech will be José, discreetly prompted by Redi, should he falter.
Better than asking DG communication and its uninspiring director general to actually communicate…
Actually the Reding revolution’s does not go far enough, I would make dg communication disappear completely.